How many American brands do you know?
How many brands from the MENA region have a presence in America?
The Emirates brand has allocated a considerable budget to be present at many sporting events, the most important and expensive being F1, achieving a strong positioning. However, other brands such as Qatar Airways, Gulf Air Bahrain, STC Saudi Arabia, Etihad Airways, Aramco, G42, DP World, Kaust and Petronas have a presence, but only the latter is recognized in the American market despite the investment in advertising of the others.
Do American brands only have a presence in the MENA region? Are they recognized? Do the American brands do business in your region?
Which commercial brands from the MENA region do business in the Americas?
Do you see any economic impact from more international brands entering the MENA region without native brands expanding internationally?
Which company is more valuable: one with a regional presence or one with an international presence?
Which company has less risk, one with an alternative plan B or one without an alternative plan B?